Welcome to Software Cornwall’s event calendar, here you can find out about upcoming educational, networking and conference events being run by our members and the local tech community.
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Innovation Surgery: Producing A Product and Bringing It To Market
Thursday February 16 @ 9:30 am - 1:30 pm
Join Mark Harris as he takes you through the journey of producing a product and bringing it to market from market research through to rollout.
- Learn innovation techniques to experiment with and develop a Minimum Viable Product using the five steps to building an MVP through story mapping.
- Using human-centered design refine initial ideas into a solid proof of concept by understanding the needs, benefits and interactions of the end-user.
- Storyboard, test, review and discuss your prototypes with a focus on the importance of modification, iteration and feedback to the continuing development process.
- Helping you understand how to evaluate your solutions based on the end-user and business needs.
Bringing a Product to Market:
- Understand how your product fits within the bigger picture, undertake market research to know your competition’s business models and patterns then develop your own masterplan for rollout.
- Communicate the value of your solution by understanding the wider business landscape and the end-user’s needs to pinpoint an effective communication strategy.
- Learn how to develop a roadmap or post-launch plan and build or integrate systems to support your new offer.
- Develop your elevator pitch to help secure new funding and clients as well as identifying success and growth criteria.
The workshop will include a complimentary networking lunch at 12.30.
Delivered by ATI2, this is a fully-funded workshop. Funded by the European Regional Development Fund (ERDF), ATI2 is 3-year £3.4 million project led by the University of Plymouth which supports business innovation across Cornwall and Isles of Scilly.
By registering for this fully-funded event you are agreeing to your registration data being stored with ATI2, the University of Plymouth and the Ministry of Housing, Communities and Local Government (MHCLG).