Innovation Surgery: Producing A Product and Bringing It To Market - Software Cornwall

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Innovation Surgery: Producing A Product and Bringing It To Market

Thursday February 16 @ 9:30 am - 1:30 pm

Get deeper understanding of business models and patterns while developing your own launch masterplan.

Join Mark Harris as he takes you through the journey of producing a product and bringing it to market from market research through to rollout.

Product Development:

  • Learn innovation techniques to experiment with and develop a Minimum Viable Product using the five steps to building an MVP through story mapping.
  • Using human-centered design refine initial ideas into a solid proof of concept by understanding the needs, benefits and interactions of the end-user.
  • Storyboard, test, review and discuss your prototypes with a focus on the importance of modification, iteration and feedback to the continuing development process.
  • Helping you understand how to evaluate your solutions based on the end-user and business needs.

Bringing a Product to Market:

  • Understand how your product fits within the bigger picture, undertake market research to know your competition’s business models and patterns then develop your own masterplan for rollout.
  • Communicate the value of your solution by understanding the wider business landscape and the end-user’s needs to pinpoint an effective communication strategy.
  • Learn how to develop a roadmap or post-launch plan and build or integrate systems to support your new offer.
  • Develop your elevator pitch to help secure new funding and clients as well as identifying success and growth criteria.

The workshop will include a complimentary networking lunch at 12.30.

Delivered by ATI2, this is a fully-funded workshop. Funded by the European Regional Development Fund (ERDF), ATI2 is 3-year £3.4 million project led by the University of Plymouth which supports business innovation across Cornwall and Isles of Scilly.

By registering for this fully-funded event you are agreeing to your registration data being stored with ATI2, the University of Plymouth and the Ministry of Housing, Communities and Local Government (MHCLG).


The Pool Innovation Centre
The Pool Innovation Centre, Trevenson Road
Redruth,EnglandTR153PLUnited Kingdom


Acceleration Through Innovation 2