Data Challenge Cornwall - Cluster Analysis to Create Personas without Bias - Software Cornwall

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Data Challenge Cornwall – Cluster Analysis to Create Personas without Bias

Thursday 29 07 2021 @ 5:30 pm - 6:15 pm

The Challenge

The Smartline Project ( ) brings together researchers, organisations, and businesses to understand the different challenges people face linked to health and wellbeing, and people’s aspirations for using technology to help overcome them.

One element of the project’s work included a wide-ranging survey of residents, covering themes as rich as physical and mental health, education, community links, smoking and ventilation habits

One application of this kind of method is to allow businesses or policy makers to identify representative and meaningful personas – derived from the data – around which to develop further research and policy.

The data challenge is to develop a process, very likely a clustering process, to extract these personas. The real challenge is to be able to explain and defend the quality of the clustering so that policy makers can have confidence in the personas.

After this session you can work in a group, or individually, and present your findings at a follow up event.


Data Challenge Cornwall

The idea for Data Challenge Cornwall emerged after it became clear that businesses, entrepreneurs and individuals with expertise and enthusiasm weren’t aware of the open challenges in key sectors in Cornwall – and therefore couldn’t participate in solving them.

The benefits of participating include:

* Opportunities – Joining a challenge gives you the chance to showcase your expertise and your business.

* Learning – Data challenges are an excellent way to learn new and develop existing data science skills.

* Make Friends – Thee Data Challenge series is an opportunity to make friends with others who share your interest in data, technology and Cornwall’s leading industries.


Practical Stuff

All events are free to attend.

All events are suitable for a general audience that has an interest and some knowledge of data analysis and tools. Students are as welcome as professionals. You don’t need to be an expert, the challenges can be a great opportunity to learn.

All events are online-only due to the coronavirus situation.

Read more about Data Challenge Cornwall 2021 here:


Thursday 29 07 2021
5:30 pm - 6:15 pm
Event Category:
Event Tags:


Online event


Data Science Cornwall